Are you using a custom domain for your email? You may not know this, but if you own a domain (e.g., www.mycompany.com), you have the ability to create e-mail addresses (name@mycompany.com) that use that domain name (and at no additional cost).

I frequently see emails from small businesses and solo professionals who use Gmail, Verizon, Comcast, Yahoo! and other providers to act as their domain. An example is companyname@gmail.com.

Not only does this approach leave you open to SPAM filters, it also represents a missed opportunity. It’s an opportunity to show your clients that you mean business. Your business isn’t a hobby. This is the REAL deal. A gmail or @comcast.net email just doesn’t cut it.

Using a domain email also gives you another opportunity for marketing. The more someone uses your company name, the more it sticks. Just like when I use amanda@hiredigitaldesk.com for Digital Desk emails. All emails from Digital Desk come from this domain (see what I did there?).

So how do you get a domain-specific email? Most domain registrars make it pretty easy to do. If you aren’t sure, you can ask them. Or you can call me and I’ll get it taken care of for you. PS: If you are worried that you use G-suite for your business and don’t want to stop..no worries! You can still use your domain email when using G-suite products.

It’s time to show them that you mean business!